A COMMITTED BRAND OR A CORPORATE FOUNDATION
Patronage, social action program, CSR, ecology for advertising…
GALVANIZE YOUR CURRENT ORGANIZATION
We help the companies integrate their philanthropic actions into the valorization of their brand and the development of their business.
Therefore, we create the conditions of a real commitment from the staff but also from the clients into the charitable actions of the company.
HAVE A SOCIAL IMPACT
Newsoul enables the companies to finance content and service programs that meet elementary societal and cultural expectations (Loss, sleep, loneliness, health, nutrition, sexuality etc.)
We define the topic of each program in accordance with the social impact that the company wants to have and its DNA.
Conceived in partnership with social actors, our programs bring concrete solutions to life issues and federate active and dynamic communities around them.
TRANSFORM YOUR ADVERTISING LANGUAGE
In order to deeply renew the intern and extern adhesion criteria of the most adventurous brands,
a redesign of their advertising speech on a sane and sustainable anthropological basis should be set up, in order to satisfy their clients’ and employees’ underlying aspirations.
This means that the images and words that are proposed are not meant to overstimulate the the buyer’s instincts in order to trigger an immediate decision of purchase anymore. On the contrary, they make it possible to leave the phantasmagoria and lies in order to set out what really and deeply motivates the brand.
This approach of authentic goodvertising or advertising ecology implies that it corresponds to a real commitment from the company.
That is why we work in collaboration with change management firms, collaborative innovation structures and associations that work towards the social involvement of the companies.