Before, the possession of goods was prioritized over use, but the era of compulsive consumption is resolute and the consumers-actors now question every brand about their core reason for being.

The concrete commitments of the company (CSR, Foundation, Program) and the nature of its advertising speech are the ones that define it.

Then, what matters for companies is at least to communicate their vision and challenges to the staff, shareholders and clients, but above all to engage these communities to participate in the realisation of the brand promise in order to guarantee a lasting adhesion.

As a digital communication agency serving committed brands and non-profit structures, Newsoul valorizes the social and cultural commitments of its clients. The agency develops collaborations between the actors of the economic and philanthropic world and wants to offer a new advertising language which would answer people's real aspirations and preoccupations and provoke the adhesion of active communities for the common good.